Better judgment beats more information.
The industry doesn't have an information problem. It has a discernment problem.
A network of thoughtful operators
For agents who are still building.
Real estate is changing. Fireside brings thoughtful operators together in live weekly conversations to share ideas, solve problems, and navigate what comes next. Every room is open to agents at any brokerage.
Not sure where you fit? Book a conversationTwo weekly rooms
Production and Ledger, live every week.
Brokerage-agnostic
Your license lives wherever you choose.
More than agents
Agents, lenders, and financial advisors.
Relationships first
Built on trust, not recruiting.
01 · Why Fireside
More information than ever. More noise than ever.
The challenge isn't finding information. It's knowing what matters. The future doesn't belong to the agents with the most information. It belongs to the agents with the best judgment.
A new AI toolA new CRMA new brokerage modelA new lead gen strategyA new expert explaining everythingA new hot take
Knowing what matters.
02 · What We Believe
What we believe.
Fundamentals outlast trends.
Trust, communication, competence, and relationships keep winning.
Community creates leverage.
Surround yourself with operators willing to challenge your thinking and tell you the truth.
Technology should simplify.
Less interested in what's new. More interested in what's useful.
Honesty is a competitive advantage.
Real growth starts where performance ends and honesty begins.
03 · The Rooms
Two rooms. One weekly rhythm. All times Mountain.
No presentations. No gurus. No recruiting pitches. Just operators sharing perspective and discussing what's actually happening in their businesses.
Monday
Tuesday
Production Room
11:30 AM to 12:30 PM MT
Wednesday
Ledger Room
1:00 PM MT
Thursday
Friday
Pipeline & Practice
Open to any agentThe Production Room
An ego-free, open-format call about all things production. Come to share what's working, or come to learn by listening to people doing the work every day.
ListingsBuyersNegotiationsLead conversionPricing strategy
When
Tuesdays 11:30 to 12:30 MT
Format
Live group call, video on
To join
Sign up and receive the Zoom link
Leadership, Ownership & Wealth
By applicationThe Ledger Room
A network room for agents, lenders, financial advisors, and the business owners around them. Honest conversations about leadership, money, investing, and the long-term decisions that shape a career and a life.
Wealth creationInvestingLeadershipDecision makingLife beyond production
When
Wednesdays 1:00 PM MT
Who
Cross-industry, committed operators
To join
Apply, conversation, then invite
04 · The Network
The rooms are the center. The network is the point.
Around the weekly conversations is a growing network of operators who refer to each other across markets, make trusted introductions, and share what's actually working.
05 · Beyond the Rooms
Deeper support when you want it. Never required.
Everything around the rooms is optional and relationship-driven. Take what fits.
Referrals & introductions
Trusted operators in other markets, and introductions to the lenders, advisors, and vendors members already rely on.
Included with the network
1:1 Coaching & Consulting
One-on-one time with Brandon Tracy and Kyle Bates. Outside perspective, strategic planning, and decision support from operators building in real time.
By conversationClaritie Ops
Business strategy first. We help owners get clear on their own strategy, then build and optimize the operations, systems, and technology that support it.
Implementation available when needed06 · On the Board
Conversations we're having right now.
01
How AI is changing agent leverage
02
What happens when demand returns
03
Pricing strategies in uncertain markets
04
Returning to fundamentals
05
What consumers actually want from agents
06
Brokerage models and the future of the industry
07
Lead acquisition and conversion
08
Where technology creates leverage, and where it distracts
In the spirit of honesty
Where Real fits.
Many of our members operate at Real Broker, and it helps sustain what we're building. It is never a requirement. Every Fireside room is open to agents at any brokerage. If you're curious, we've laid out the whole picture, honestly.
Better conversations. Better decisions.
Pull up a chair. Start with the room that fits, or start with a conversation.
Or introduce yourself and book a conversation